It’s officially official. My new book – 10 Steps to Writing a Vital Speech – is being published by the best brand in executive communications and speechwriting: Vital Speeches of the Day.
Here’s a link to the publication on Amazon.
So what are you waiting for? Buy one. Or two. They make great Christmas gifts for the favorite speechwriter in your life.
Official News Release:
PHOENIX (November 16, 2011) - It happens every day. A boss asks a communication staffer, "Can you write a speech?" The staffer wants to say yes—not just to the boss, but to the thrilling and potentially lucrative opportunity to craft messages directly for the leaders of the organization.
But the truth is the communication staffer is not sure where to begin.
Now the staffer can get up to speed—quickly and completely—by turning to 10 Steps to Writing a Vital Speech the wise, realistic and readable new guide to speechwriting. It's written by speechwriting guru Fletcher Dean and published by the prestigious monthly magazine, Vital Speeches of the Day.
Written to cover every aspect of corporate, nonprofit and political speechwriting in the most practical terms, the 10 Steps speechwriting process is a foolproof recipe. Readers learn how to analyze audiences and tailor their words. Research the speech and tell compelling stories. Structure the talk and lend it some style. Support the speaker with visual aids and sound coaching on delivery.
Award-winning speechwriter Fletcher Dean teaches it all, in his no-nonsense style and with illuminating examples from the corporate, political, military and religious worlds.
“Lots of books contain advice on one or another aspect of the speechmaking process but I wrote this book because I wanted to have the whole thing in one place,” says author Fletcher Dean. “Plus, I wanted a book that reflected my own philosophy of speechwriting in a way that will give confidence to anyone struggling to write a speech.”
And Dean has done exactly that, says Vital Speeches editor David Murray, who wrote the Foreword to 10 Steps. For aspiring speechwriters or communication generalists pressed into speechwriting service, “This book is the best start you could possibly have,” Murray says.
Murray also sees distributing copies of 10 Steps as a shortcut for communication managers to achieve a common framework for far-flung speech contributors and even freelancers. Murray says his publisher is prepared to make generous bulk deals.
Though the book doesn’t officially go on sale until January 10, 2012, it can be purchased for $39.95 in advance of that date directly through the website of publisher Vital Speeches of the Day.
ABOUT FLETCHER DEAN
Fletcher Dean has more than 20 years’ experience as a communications professional. He is an award-winning writer of speeches and articles for a wide variety of business, educational and motivational speakers. He won the Cicero Speechwriting Awards Grand Prize for the best speech of the year in 2008 as well as three other Gold Cicero Awards. He’s a four-time presenter at the annual Speechwriting Conference in Washington, D.C.
ABOUT VITAL SPEECHES OF THE DAY
Vital Speeches of the Day gives you an unbiased look at the most important speeches from today's top speech givers. You’ll read the finest examples of rhetoric by those who have attained leadership in the fields of business, politics, education, government, and more.